UI/UX Case Study:
Designing an effective online dating experience utilizing dating coaches

ALOHA — designed to help users feel confident and optimistic about modern love, ensuring a great chance of making a lasting and genuine connection with someone online.
1_MtBAg5coOU_VNG1b04wJOg_edited_edited.jpg
THE CHALLENGE
GOALS
  1. Meet the needs of working singles using online dating apps to find romantic partners while reducing frustration
  2. Design an iSO app that allows users to easily search partners, dating coaches, and therapists
  3. Create a meditative UI kit
1_5-VjNTg6DZm82GD7I7ec3A.png
1. DEFINE

Romance has gone to the cloud — online dating has increasingly become a more popular way to meet a future partner. However, it’s not as simple and fun as finger swiping left or right! I wanted to learn why working singles are feeling frustrated when using online dating apps to find prospective partners.

1_VGsfQL15dMfnscTlcEE3HA.jpeg

Meet Alice, a 35-year-old, online dating app user who feels frustrated by unsuccessful connections formed through traditional dating apps services.

2. REARCH

How might we……

  1. Create a better search engine to easily pair users with potential partners while balancing their busy romantic and work lives?

  2. Connect dating coaches to help users understand the behaviors to enable them to reach their interpersonal goals?

1_CLgxHBrs7uYN5D6NFB_23g.png
3. IDEATE
1_GKjD_bD20JFlg_cJ_Beb9w.png

Sitemap

1_yW56LskQkVC2ORQ7rrTJ6Q_edited.jpg

Wireframe

3. PROTOTYPING
& DESIGN SYSTEM

Check out the high-fidelity Adobe XD prototype here.

1_cCAh_HiwELNLqsQluhM4AA.jpeg
1_wHTHtFJQeBxHtd5DI8Tslw.png
5. USER TESTING

I conducted user testing with a high-fidelity prototype on a mobile phone to see how users would complete certain tasks. Feedback indicated the hamburger menu placement on the left or right affected intuitiveness for users. The goal was to create a smooth experience for everyone in finding their right dating coach.

1_Tp2mzHjGoMsqwWZc6jM_Bw.png
1_tYzjO2HgcOVqnI_dMzJN6A.gif

Test the accessibility

1_oPGqOOeSzwrLBJTuW-iK3A.gif
CONCLUSION

The motivation for developing ALOHA was to ease user frustration caused by traditional dating apps services and renew hope in the prospects of finding a partner.