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Nature’s Animals has pioneered handmade, all-natural dog treats since 1992. Unfortunately, their web presence was stuck in the nineties, with outdated design that did little to attract new visitors. They approached us for a redesign that would appeal to dog lovers with all-natural, healthy options for their four-legged friends.

Nature's Animals

Web design, Printing design

Appealing to Dog Lovers

The overarching goal of the Nature’s Animals website redesign was to appeal to dog lovers by emphasizing the importance of a wholesome diet for their beloved pets. From a rich green palate reflective of nature, to crisp imagery of dogs in their most natural habitat, I created a site that spoke directly to a dog lover’s inherent need – to provide their best friend with the best possible nutrition.

We pride ourselves on producing a delicious, wholesome dog treat that consumers will feel good about giving their dogs.

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With this responsive design, I set out to create an experience that maintains a lot of the immersive interactions that are present on desktop, creating a fully responsive website, rather than one that is merely rescaled.

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