Nature’s Animals has pioneered handmade, all-natural dog treats since 1992. Unfortunately, their web presence was stuck in the nineties, with outdated design that did little to attract new visitors. They approached us for a redesign that would appeal to dog lovers with all-natural, healthy options for their four-legged friends.
Web design, Printing design
Appealing to Dog Lovers
The overarching goal of the Nature’s Animals website redesign was to appeal to dog lovers by emphasizing the importance of a wholesome diet for their beloved pets. From a rich green palate reflective of nature, to crisp imagery of dogs in their most natural habitat, I created a site that spoke directly to a dog lover’s inherent need – to provide their best friend with the best possible nutrition.
We pride ourselves on producing a delicious, wholesome dog treat that consumers will feel good about giving their dogs.
IMMERSIVE MOBILE EXPERIENCE
With this responsive design, I set out to create an experience that maintains a lot of the immersive interactions that are present on desktop, creating a fully responsive website, rather than one that is merely rescaled.